Three Reasons Why We're Drawn to Faces in Film

U.K. Film colleague, Tim Smith, posted this article on Facebook earlier today. I reposted the article from PsychologyToday.com.  I'm a sucker for film theory like this especially when it's in line with my beliefs as well.  There's truth behind the visceral draw of the human face in film.  Such an important part of communication is the undercurrent of emotion that comes out as we broadcast our thoughts and ideas.  Body language, subtle gestures, cadence, intonation; it's how we determine truths and sincerity in a person and ultimately decides if we subconscious decide to listen to what they have to say or not.  It's no wonder that our eyes are drawn to faces moreso than scenery.  It's our subconscious starving for seeking hidden meaning behind messages.  So here's the article in full: 3 Reasons Why We're Drawn to Faces in Film
 

The power of the human face in film: Up close and personal

Published on November 20, 2013 by Siu-Lan Tan, Ph.D. in What Shapes Film?

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Scenes from 'Swimming Pool' (c. Fidélité 2003), 'Three Colors: Blue' (c. CAB 1993), and 'Diva' (c. Les Films Galaxie 1981).

Look at the array of film frames above – where do you find your gaze lingers the longest?
If we were to measure looking time (for instance, with an eye-tracking device), we would probably find that most people would scan all the pictures, but focus mostly on the frames with the faces.  Even though the exterior shots and full-figure frames are more complex and colorful, our gaze would tend to fix on the faces.

What makes the human face so compelling? 
Even newborns are drawn to faces. In a classic study by Robert Fantz, young infants stared twice as long at a black-and-white simplified human face than black-and-white concentric circles. Even though a bull’s-eye target is particularly eye-catching, babies spent twice as much time gazing at a simplified human face.

The vision of the newborn is sharpest at about 8 inches away—perfect for gazing at a caregiver’s face while feeding. This is an important face to learn by heart, for provision of all the basic needs of life. By around eight months, infants search the faces of those they trust for clues as to whether something new is safe to explore—or a possible threat from which to quickly withdraw (social referencing).
The ability to orient to, and accurately read, human faces has high survival value throughout our lives. We must register quickly if there is a stranger in our midst, and sense if this is a friendly or threatening presence.
In short, we may be hard-wired to focus on faces because they provide information that is fundamentally important to our physical and social survival.

Audrey Tautou in 'Amélie' (c. Fox 2001)

Why are human faces so compelling in film?
Hungarian film theorist Béla Balázs believed that it is the close-up of the human face that distinguishes film from other performance arts, especially theater. Unlike a staged play, the camera can bring us up close to a face—to gaze deep into the eyes and examine every contracted muscle in intimate detail. During a time when the sweeping wide shot was in style, Balázs was instrumental in bringing attention to the power of expression through face and body in film.

Jimmy Stewart in 'It's a Wonderful Life' (c. Liberty Films II, 1946)

  Here, I offer three reasons that we are drawn to the human face in film.

1. Close-ups of faces personify the drama.
We have difficulty computing emotion on a large or abstract scale. The close-up of the distraught face of a single victim helps us to understand the real consequences of a devastating flood or tornado on the nightly news. Balázs writes about how the close-up of the human face captures ‘the very instant in which the general is transformed into the particular’ (p. 260).

Tom Hanks as Captain Miller in 'Saving Private Ryan' (c. DreamWorks 1998)

 While wide shots reveal landscape and broader context, close-ups of the face personify and embody the emotional character of the film events on an intimate scale that can move us to the core.

Extreme close-up of Tom Hanks in 'Saving Private Ryan' (c. DreamWorks 1998)

2. Close-ups of faces can elicit our matching emotions.
Humans have a natural tendency to mimic and synchronize emotional facial expressions and postures and other emotional behaviors of people they are interacting with, leading to eventually taking in or ‘catching’ someone else’s intense emotions. Social psychologists call this emotional contagion, the subject of my previous post found here.

Crowd in 'Amélie' (c. Fox 2001)

Philosopher Amy Coplan and others have proposed that we can ‘catch’ the emotions of a film character through contagion, just as we do in real-world interactions. For instance, in one study when students watched a video of a man recounting a happy or sad story, and were videotaped without their knowledge, their facial expressions mirrored those of the storyteller. While watching a film, you may have caught yourself mimicking expressions of film characters, arching or dropping your eyebrows, grimacing or smiling in the dark!

Audrey Tautou in 'Amélie' (c. Fox 2001)

Psychologist Elaine Hatfield and others have shown that our tendency to mimic emotional gestures of others can eventually lead us to feel the intense emotions of another person.

Jimmy Stewart as George Bailey in 'It's a Wonderful Life' (c. Liberty Films II, 1946)

Film theorist Carl Plantinga goes a step further, proposing that close-ups of the face may provide a route to empathy for the character (not just sensing the same emotions, but experiencing and understanding the feelings of another).

Jessie and Woody in 'Toy Story 2' (c. Walt Disney Pictures presents Pixar Animation Studios 1999)

3. The close-up of a nuanced face is open to interpretation - allowing us to project our own feelings, beliefs, and personal meanings.
Lastly, I suggest that while intense emotions may elicit emotional contagion, more subtle expressions may serve as a canvas for our own projections. These may be influenced by transient states such as mood - and more enduring factors such as our personal histories and associations, our own needs and unresolved conflicts.

Audrey Hepburn in 'Breakfast at Tiffany's' (c. Paramount 1961)

The lingering close-up of a face presents only the illusion of being able to read the inner thoughts of another. What we think a film character may be thinking may reveal as much, if not more, about the inner recesses of our own minds.

Faye Wong as Wang Jing-wen in '2046' (Jet Tone Films 2004)

 The Impact of Music
Other emotion-evoking elements of film—especially the presence of music—can shape our interpretations of close-ups of faces with subtle or neutral facial expressions.
Musicologist Berthold Hoeckner and colleagues found that when a film excerpt ending with a close-up reaction shot with a neutral facial expression was paired with thriller (suspenseful) or melodramatic music, college students rated the character as more likeable if they had seen the scene with melodramatic rather than suspenseful music. More interestingly, when presented later with a still image of the face, they recalled the character's emotion to be ‘sad’ if they had seen it with melodramatic music, and ‘angry’ if it had been accompanied by suspenseful music.
In a study my colleagues and I published in 2007, Matt Spackman and Matt Bezdek and I found that music does not even have to be playing at the same time as the close-up of a neutral face, to influence our interpretations of characters’ emotions. We paired film excerpts (shown in the Figure below) with pieces of music that had been reliably judged by a pilot group to convey ‘happiness’ ‘sadness’ ‘anger’ or ‘fear’. In each case, the music was played only at the beginning—during exterior shots, fading at the entry of a full-figure shot of a film character—or only at the very ending of the excerpt, after the character had left the scene.



Even though the music was never played during the close-ups of the faces, the viewers’ interpretation of characters’ emotions tended to migrate toward the emotion expressed by the music.  The most surprising finding was that even music played after the character left the scene still colored viewers’ perceptions of what they had already seen. (We interpreted this as a case of backward priming).
To end with the words from the strongest advocate for close-ups of the face: ‘Good close-ups are lyrical; it is the heart, not the eye that has perceived them’ (Balázs, p. 274).


- by Dr. Siu-Lan Tan, co-author of Psychology of Music: From Sound to Significance (Psychology Press) and co-editor of The Psychology of Music in Multimedia (Oxford University Press).

Related Posts
On face and melody, and emotional contagion: 
http://www.psychologytoday.com/blog/what-shapes-film/201311/why-d...
On how film music shapes the storyline:
http://www.psychologytoday.com/blog/what-shapes-film/201310/how-f...

Acknowledgments
The first and last figures appear with permission of University California Press, as this composite was first published in Tan, Spackman, & Bezdek (2007) as listed in below. The actors are Charlotte Rampling in Swimming Pool (c. Fidélité 2003), Juliet Binoche in Three Colors: Blue (c. CAB 1993), and Wilhelmenia Wiggins Fernandez in Diva (c. Les Films Galaxie 1981).

Mrs: Potato Head (outtake):
"... I'm packing you an extra pair of shoes. And your angry eyes, just in case..."

Mr. and Mrs. Potato Head in outtakes to 'Toy Story 2' (c. Walt Disney Pictures presents Pixar Animation Studios 1999)